Curlew Coastal Charters Sails to Success with Handy Marketing's Social Media Strategy.

Executive Summary

Curlew Coastal Charters, a Norfolk-based tour operator, struggled with maintaining a robust social media presence due to limited time and resources, which affected their online sales. Handy Marketing stepped in to develop a targeted social media strategy, identify ideal customers, and create engaging content. Through effective community management and support, Curlew Coastal Charters saw a significant increase in social media engagement, follower growth, website traffic, and online sales.

Introduction

Curlew Coastal Charters, a family-run business operating along the beautiful Norfolk coast, offers unique chartered tours for locals and tourists alike. Known for their exceptional service and stunning tour experiences, they stand out in the region's tourism industry. However, in today's digital-first world, maintaining a robust online presence is essential, especially in the competitive travel and leisure sector, where social media plays a critical role in attracting new customers and retaining existing ones.

The Problem

Despite their exceptional services, Curlew Coastal Charters faced a significant hurdle—insufficient time and resources to effectively manage and grow their social media presence. The absence of a structured social media strategy meant that they were unable to engage their audience consistently, which in turn impacted their website visits and, crucially, their online sales. With their hands full running daily operations, they needed a reliable partner to steer their digital marketing efforts in the right direction.

The Solution

Handy Marketing was brought on board to tackle these challenges head-on. Their approach was multi-faceted and tailored to address Curlew Coastal Charters' specific needs:

• Social Media Strategy Development:

  Handy Marketing crafted a comprehensive social media strategy that aligned with Curlew Coastal Charters' business goals. This included defining key performance indicators and setting clear objectives to measure success.
  
  Customer Identification:

  By thoroughly analysing market data, Handy Marketing identified Curlew Coastal Charters' ideal customer profile. This insight allowed for the creation of targeted content that resonated with the right audience segments.
  
  Content Creation:

  Engaging and relevant social media content was developed to attract and nurture the identified audience. Posts were crafted to highlight the unique experiences offered by Curlew Coastal Charters, using vibrant imagery and compelling storytelling.
  
  Community Management:

  Handy Marketing implemented a robust community management plan, engaging directly with followers, responding promptly to messages, and fostering an active and loyal online community.
  
  Supportive Management:

  The team provided ongoing support in handling messages and enquiries, ensuring potential customers received timely and informative responses, and enhancing customer satisfaction and conversion rates.

Results

The results were remarkable, reflecting the effectiveness of Handy Marketing's strategic approach:

• Increased Social Media Engagement:

  Curlew Coastal Charters observed a noticeable uptick in interactions across their social media platforms, signalling stronger connections with their audience.
  
  Growth in Followers:

  The strategic content and increased engagement led to a significant rise in followers, expanding Curlew Coastal Charters' digital reach.
  

• Boosted Website Traffic:

  More followers translated into more website visits, with potential customers eager to learn more about the charter experiences on offer.
  
  Higher Online Sales:

• The ultimate measure of success was the substantial increase in online sales, directly attributed to the enhanced social media presence and engagement.

Client Testimonial:

"The Handy Marketing company has handled social media all season for my tour operating company in Norfolk! We were given superb advice from the get-go in simplifying our strategies for the correct audience! Clair clearly took the time to study our business and has since improved our social media engagement, increased our following, increased website visits and increased our online sales!" - Liam Pink, Owner, Curlew Coastal Charters

Conclusion

The partnership between Curlew Coastal Charters and Handy Marketing showcases the power of a well-executed social media strategy. By leveraging expert insights and support, Curlew Coastal Charters not only overcame their initial challenges but also positioned themselves for continued growth in the digital space.

Looking ahead, Handy Marketing remains committed to supporting Curlew Coastal Charters' digital success and exploring new opportunities to enhance its online presence further. For businesses seeking to achieve similar results, considering a tailored social media strategy can be an invaluable step forward.

Ready to transform your business's social media presence? Book a consultation today.