Arthur Rank Hospice Charity Overcomes Recruitment Hurdles with The Handy Marketing Company.
Executive Summary
Arthur Rank Hospice Charity faced a significant recruitment challenge within their marketing team, impacting their ability to execute effective marketing strategies. The Handy Marketing Company stepped in to provide expert mentoring, strategic support, and practical solutions. This partnership resulted in newfound consistency and effectiveness in the charity's marketing endeavors, alongside enhanced support for senior management and team member development.
Introduction
Arthur Rank Hospice Charity is a renowned provider of specialist palliative care to adult patients in Cambridgeshire. Known for its compassionate services, the charity plays a crucial role in the healthcare sector. However, like many non-profits navigating the modern digital landscape, Arthur Rank encountered hurdles in maintaining a robust marketing presence, particularly due to recruitment difficulties that left their marketing team understaffed and overextended.
The Problem
The primary challenge was the inability to recruit into the marketing team, leading to a lack of expertise and resources. This shortfall affected their capacity to maintain an effective marketing strategy, manage campaigns, and harness social media potential. Additionally, without adequate staffing, the stress on existing team members increased, threatening the charity's ability to uphold its standard of communication and outreach.
The Solution
Clair, provided a comprehensive solution tailored to meet Arthur Rank's unique needs. The approach involved:
Mentoring junior team members to build expertise and confidence within the team.
Crafting and distributing press releases and developing a robust media list to ensure widespread coverage and engagement.
Conducting a thorough website audit, followed by an improvement project to enhance user experience and functionality.
Assisting the events team with strategic marketing plans to maximise event impact and reach.
Implementing and advising on a cohesive social media strategy, ensuring consistent and engaging content delivery.
Data analysis and management to evaluate and optimise the return on investment (ROI) from marketing campaigns.
Providing support for special marketing campaigns and various other tasks as needed, ensuring flexibility and responsiveness to the charity's evolving needs.
Results
The collaboration with The Handy Marketing Company delivered significant benefits:
Consistency across the marketing department was achieved, leading to smoother operations and more effective campaigns.
Senior management received enhanced support, allowing them to focus more on strategic objectives rather than operational challenges.
Marketing team members were empowered to deliver campaigns effectively, equipped with the skills and knowledge imparted through Clair’s mentorship.
Client Testimonial
"The Handy Marketing Company were recommended to me when we were struggling to recruit. Clair was a delight to work with, knowledgeable, personable, enthusiastic and responsive. Trying to keep things going when you're a team member down can be tough but Clair made it as easy as possible, providing flexibility and a guiding hand as to how to spend our limited budget wisely. She also helped to induct and support the new recruit providing continuity and maintaining quality. I would not hesitate to recommend her and she remains firmly in my contacts should I find myself in the same situation again or have the budget to involve her in specific projects. Everyone needs a Clair in their life."
Donna Talbot, Arthur Rank Hospice Charity
Conclusion
The partnership between Arthur Rank Hospice Charity and The Handy Marketing Company not only addressed immediate recruitment and marketing challenges but also laid a foundation for future stability and growth. With a more cohesive and competent marketing team in place, the charity is better positioned to continue its vital work in the community.
Looking ahead, Arthur Rank Hospice Charity anticipates further collaboration with The Handy Marketing Company to explore additional strategic initiatives and marketing innovations.
For those interested in learning more about how The Handy Marketing Company can transform your organisation’s marketing efforts, contact us for a friendly chat.
