The Creative Desk's Leap to Google Fame with The Handy Marketing Company

Executive Summary

The Creative Desk, an emerging online startup, faced significant challenges in gaining visibility on search engines, struggling to appear even in basic Google searches. The Handy Marketing Company stepped in, conducting a comprehensive website audit and implementing an array of SEO strategies, including keyword optimisation and technical updates. Within just one week, The Creative Desk not only appeared but thrived on the first page of Google search results for their chosen keywords—resulting in increased inquiries and organic traffic.

Introduction

The Creative Desk is a promising startup in the VA and OBM virtual services industry, dedicated to providing innovative solutions for modern businesses. Despite their exceptional offerings, they encountered hurdles in establishing an online presence, crucial for reaching potential clients in an increasingly competitive market. Recognising the need to bolster their digital visibility, The Creative Desk sought the expertise of The Handy Marketing Company via Norfolk County Councils Go Digital Scheme.

The Problem

Prior to partnering with The Handy Marketing Company, The Creative Desk faced the daunting task of being virtually invisible on the internet. Their website struggled to gain traction, failing to appear in Google searches—a critical barrier to reaching new customers and expanding their business. This lack of visibility stunted their growth potential, leaving them eager for a solution that could elevate their digital presence and drive organic traffic to their site.

The Solution

The Handy Marketing Company undertook a meticulous website audit for The Creative Desk, identifying key challenges that impeded their digital visibility. Armed with insights from the audit, they implemented a robust SEO strategy that included:

·         Meta Titles and Tags optimisation to enhance search engine indexing.

·         In-depth keyword research to align content with search intent.

·         Content revisions for optimised and engaging material that resonates with target audiences.

·         Resolution of technical issues that impacted site performance and crawling efficiency.

·         Updates to Google My Business to improve local search visibility.

·         Deployment of Google Search Console and Analytics to monitor performance metrics.

Additionally, Clair provided Analytics training to empower The Creative Desk to confidently manage ongoing digital strategies.

Results

The impact of The Handy Marketing Company's interventions was swift and remarkable:

Within a week, The Creative Desk organically ascended to the first page of Google search results for their targeted keywords.

There was a notable increase in inquiries, demonstrating heightened interest from potential clients.

Organic traffic to the website surged, laying a foundation for sustained growth and engagement.

Sharon Bornheim, founder of The Creative Desk, expressed her satisfaction with the results, stating, "I have nothing but praise for Clair and her team. I am a new business and did not even feature in a Google search and now I am on the first page! Clair's communication with me has kept me informed, and her professional approach to creating a strategy for me to move forward (and patience) has left me feeling confident and knowledgeable. I highly recommend The Handy Marketing Company and look forward to working on further projects for The Creative Desk with Clair."

Conclusion

The collaboration between The Creative Desk and The Handy Marketing Company showcases the power of strategic SEO implementation in transforming digital visibility. The results underscore the value of expert guidance in navigating the complexities of online marketing, particularly for startups eager to establish a foothold in their industry.

Looking ahead, The Creative Desk is poised for continued success, leveraging their improved search positioning to explore new growth opportunities and expand their client base. The partnership with The Handy Marketing Company remains strong, as they plan future projects to further enhance their digital strategies.

Ready to catapult your business to the front page? Book a Consultation with The Handy Marketing Company today and start your journey to digital prominence.