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What is Advertising?

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Advertising is the attempt to influence the buying behaviour of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.

The most common types of advertising are online ad campaigns, newspaper/magazine ads, business directories, tv & radio and billboards, posters or roadside signs. 

I have vast experience in creating, planning, and implementing online and offline advertising campaigns.

From small one-off digital ads, through to full scale, multiplatform advertising campaigns, for objectives such as limited promotional messages, or national brand awareness, I have the know-how and resources to support the creation of a project by offering strong proposition and differentiation.

Through the combination of excellent creative execution and experienced professionals in media planning, I can develop advertising campaigns that will meet and surpass your objectives, whether that be through print, outdoor, radio, tv, PPC, search, or multiplatform.

Strongly believing in creating advertising campaigns that have an impact, I have an extensive network of content creators on hand from photographers, graphic designers, videography, to voice-over artists, models, and music producers.

As an independent marketing consultant, I can ensure whatever your budget you gain the best return on investment.

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